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Dunkin’ is pressing rewind to a time when its iconic iced coffee hadn’t yet become a daily ritual, sitcoms ruled primetime and haircuts were characters in their own right. Tonight, during the biggest night in sports, Dunkin’ brings its iced coffee origin story to life with Good Will Dunkin’, a never-aired sitcom pilot set in 1995 – the same year the brand first put iced coffee in the spotlight.

The Big Game was just the beginning—the Dunkin' Cinematic Universe expands tonight with "DunKings 2: The Movie," featuring Ben Affleck, Casey Affleck, Bill Belichick and Jeremy Strong. To celebrate, Dunkin' serves up The DunKings $6 Meal Deal, $3 Shakin' Espresso offer, and more exclusive merch.

If there’s one day that begs for a little extra espresso, it’s New Year’s Eve. On Dec. 31, Dunkin’ teams up with Sabrina Carpenter, the GRAMMY-nominated global superstar behind this year’s chart-topping hit “Espresso,” to introduce “Sabrina’s Brown Sugar Shakin’ Espresso”—a limited-time, handcrafted iced beverage combining Dunkin’s bold espresso, brown sugar notes, and oatmilk, shaken to perfection.

Get ready, America – Ben Affleck’s journey to becoming a pop star confirms that anything is possible when you run on Dunkin’. Following the Super Bowl reveal, fans can dive deeper into The DunKings experience with a limited-time menu and merch.